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Within the UK’s own political landscape and its particular sensitivity around minority groups, mobile operators are unable to overtly and directly target such customers preferring instead to wrap them in other traditional segments primarily based on age. Com Mobi Group (CMGL) aims to bridge this gap being the ‘champion’ of the minority and the conduit to the mobile network. CMGL will acquire community focused subscribers through affinity marketing programmes and relevant distribution networks using branding and viral strategies not readily available to host networks (or reluctant to exploit). |
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The Gay market has been identified as a very valuable and un-targeted mobile segment. Pink Mobi Ltd, launched under the Group’s umbrella, will deliver products, services & content applications relevant to this community, alongside the Groups philosophy of generating additional revenues for relevant charities. |
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